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Elevating corporate presence with responsive design and seamless brand integration through the Publix Design Library,
Publix’s corporate team is dedicated to revamping its website to elevate user experience. This initiative places a premium on responsiveness and harnesses the power of the Publix Design Library for seamless brand integration.
End-to-End Designer collaborating with the corporate Publix team
Jan 2023 – March 2023
UX/UI – Design system
The Publix Corporate site was in need of enhancements in responsiveness and navigation. It suffered from a lack of clear hierarchy and inconsistent utilization of the Publix Design Library, resulting in a fragmented brand identity. Additionally, its non-responsive design detracted from the overall user experience.
The Publix corporate team successfully executed a series of design changes and seamlessly integrated the Publix design library to ensure brand consistency across all Publix platforms.
In response to the challenges, I conducted a comprehensive review of the Publix corporate site to identify prevailing design patterns. Subsequently, I transitioned to developing high-fidelity designs for the main pages.
With the final design implemented by the Dev team, the Publix corporate team elevated the site to stand out among other corporate platforms while maintaining fidelity to the Publix brand.
Now the Publix Corporate site is accessible across multiple devices, expanding its reach beyond desktops for a seamless browsing experience.
The Publix Corporate site is now seamlessly incorporating the Publix Design Library to ensure brand consistency throughout.
The Publix corporate team achieved success with the implementation of the new design, integrating the Publix design library. Click the button below to view the Publix corporate site.
